Work · June 2026
Therme Singapore
Building the public record of one of Singapore's most ambitious new destinations.
June 2026. Marina South.
The brief
In June 2026 Therme Group broke ground at Marina South on Asia's first large-scale integrated wellbeing destination. Minister Grace Fu officiated. The destination is planned to open in 2030.
The experience
More than 720,000 sq ft across seven levels. Play, Relax, Restore. More than 20 pools and water attractions, 18 slides spanning 1.8 km, and more than 70 treatment rooms. More than 200,000 plants across 200 species, and an almost 4-hectare coastal public park toward Marina Barrage. About 400 new roles are expected.
The technology
AivoryEMS framed the landmark narrative: the milestone, the stakeholders, and the story of the day. This was AivoryLab's first heavily publicised landmark event story under AivoryEMS.
The amplification
AivorySignal turned the moment into scheduled social, web, and campaign content. Coverage included Therme Group, The Straits Times, The Business Times, and The Smart Local.
All events